ISE Logik

Who We Are

We are the flooring industry’s #1 specialist in vapor mitigation science for new concrete slab construction or floor renovation over existing concrete. No one is more knowledgeable and more dedicated to stopping moisture vapor in its tracks , in floors and roof decks, than ISE Logik.

What we stand for

ISE stands for “Interiors, Surfaces and Environment” and has been dedicated to Lean Construction practices and the freedom from the costly dependence of concrete moisture testing as a standard building protocol since the company’s beginning. Founders David Seland and Dean Craft bring a combined 50 years of experience in the construction products and application industries. They and the entire ISE Logik team provide an unsurpassed base of knowledge and experience for overcoming the challenges of concrete moisture in flooring and roofing systems.

We educate the industry

ISE Logik is also a leader in educating the industry through webinars and articles; as well as participating on various ASTM committees for establishing standards and best practices in roofing, flooring, and waterproofing.

Our products make the difference

Water in Concrete

Unless water vapor in concrete isn’t stopped (on left) it will find its way to the surface (on right) damaging the floors installed on it.

Our products admixture and topical coatings are listed as Construction Products—Building Products Category in Division 3 (Concrete) and Division 9 (Finishes-Flooring). Select ISE Logik products also carry HPD labeling and are found in Sustainable Minds and BIM. For new concrete, ISE Logik admixtures are formulated to stop moisture migration and warranted to 100% RH with no moisture testing required. For existing concrete, ISE Logik provides effective moisture vapor control with its 1-part topical coating that eliminates moisture testing and cures in just 8 hours.

We belong to and support the best

ISE Logik sponsors the World Floor Covering Association (WFCA), International Certified Flooring Installers (CFI), The Flooring Contractors Association (FCICA), Construction Specifiers Institute (CSI), Single Ply Roofing Systems (SPRI), and Architects, Engineers, Construction (AEC). It is an on-going participant and presenter of CEU courses on AEC Daily, American Training Solutions, The Construction Specifier, and FCICA.

We are here to serve you

We are here to help architects, specifiers, general contractors, concrete flooring and roofing contractors, and installers have successful time and money-saving installations over concrete anywhere in the U.S. with a top team of sales representatives. Contact ISE Logik today for your next project.



ISE Logik has recruited over 25 of the most experienced concrete and construction professionals to consult and guide you in the specification, application and use of our MVRA (Moisture Vapor Reduction Admixtures), as well as our topical coatings for existing concrete.


ISE Logik products are produced under the most exacting chemical manufacturing processes available with a focus on responsible raw material sourcing and manufacturing to promote the health of our planet. See our Sustainability page for more details on ISE Logik transparency and accountability.


For over 35 years, our state-of- the-art chemical manufacturing facility has been blending specialty chemical admixtures for cementitious products. ISE Logik is also fully equipped to provide you with everything you need to know about controlling vapor transmission, from webinars to brochures to presentations.
Film Strip

ISE Logik Demo-Cast

Watch this recent 30 min. CSI demo-cast to get an introduction to ISE Logik, founders David Seland and Dean Craft, and an overview of their admixture and topical products.
David Seland

David P. Seland

David Seland is a Principal and Founder of ISE Logik Industries. Over the past 35 years he has worked in a wide range of positions in the building products industry including floorcoverings, coatings, and substrates. As one of the top independent building products failure analysts focused on coverings and coatings applied to substrates, David directed over 5,000 on site field inspections throughout the Americas for product manufacturers, project owners, and construction managers. David’s expertise and determination for innovative and proactive solutions for concrete moisture control led to the formation of ISE Logik Industries – dedicated to stopping moisture vapor in its tracks.

Dean Craft

Dean E. Craft

Lt Col USMCR (ret.)

Principal of ISE Logik Industries, manufacturer of concrete moisture products, Director of the Southeast Region of CSI and President of the CSI Orlando Chapter, Dean has presented more than 1000 times on how to proactively address concrete moisture in the design phase. Dean is the principal author and technical chair of ASTM F3191 – 16: “Standard Practice for Field Determination of Substrate Water Absorption (Porosity) for Substrates to Receive Resilient Flooring”, completed his doctoral work in 2017 with a dissertation entitled “Fallacy of Current Industry Approach to Assessing Concrete Moisture Before Flooring Installation”, and is a voting or participating member of the ASTM Committee D08 on Roofing and Waterproofing, ASTM Committee F06 on Resilient Floor Coverings, American Concrete Institute, Single Ply Roofing Systems (SPRI), and National Ready-Mix Concrete Association Research, Engineering & Standards Committee. Dean is a retired, U.S. Marine Corps Lieutenant Colonel with 23-years of total service; and graduate of the United States Naval Academy (BS), the Naval Postgraduate School (MS), and California Intercontinental University (DBA; Doctorate in Global Leadership).