What it takes to be the best

Jan 8, 2021

Everyone knows that when you specialize in something, you’ve got to be really, really good at it.

Someone once asked us why we say ISE Logik is #1 in moisture mitigation for concrete. That’s because unlike other admixture companies, we specialize only in moisture mitigation for concrete. That’s all we do. So, we know more about it, teach others more about it, and do more about it for architects and contractors than anyone else. To us, it’s all about understanding and effectively practicing “concrete science” of moisture mitigation for our customers.

Why are we so passionate about stopping vapor transmission in its tracks? Because the damage and construction delays it causes are one of the biggest problems facing the flooring and roofing industries today. 

Did you know that moisture problems created by vapor transmission from concrete slabs cost the flooring industry an estimated $1 billion annually in replacement damages, labor, and lost productivity? And did you know there are wide-ranging misconceptions regarding testing and prevention of concrete moisture issues, even among the most seasoned flooring and roofing professionals? 

For example, consider these moisture facts, from a Taylor Time webinar that David Seland of ISE Logik participated in and presented:

  • It is water vapor, not the water, that creates problems
  • Water vapor moves readily through concrete
  • Moisture testing is only a snapshot in time
  • Correctly controlling concrete moisture before installing flooring is critical

We also know that moisture-mitigating admixtures for new concrete slabs is only part of the solution. For existing slabs that need moisture mitigation for replacement floors and roofing, we also carry our dependable, proven line of topical treatments.

That’s why David and his partner Dean Craft created ISE Logik and why they are dedicated to being the #1 resource for specialized knowledge and solutions for moisture mitigation in concrete.

These two principals at ISE Logik have a combined experience of over 50 years in the floorcovering and substrate industry. David’s background as a floorcovering installer (and subsequently a floorcovering contractor in the healthcare and hospitality sectors) provided years of the hands-on experience in field conditions that project teams and installers are commonly faced with. In 1994, Seland expanded his role and became a certified floorcovering inspector, focusing on commercial projects for more than two decades and comprising over 5,000 field inspections. He still maintains his certifications for floorcovering inspections with recurring education in this sector. David’s time spent conducting field inspections included a majority that were “moisture related” issues. 

Leading the company’s educational engagement with the floorcovering industry, Dean Craft is an ardent participant in the industry’s various associations and education platforms. He is an advocate for addressing the root causes–not just the symptoms when it comes to facing moisture challenges. 

In the past 15 years, Craft has conducted more than 1,200 presentations on how to proactively address concrete moisture. He is also the principal author and technical chair of ASTM F3191 – 16: “Standard Practice for Field Determination of Substrate Water Absorption (Porosity) for Substrates to Receive Resilient Flooring” and is currently the author and chair of three more ASTM standards. 

Dean completed his doctoral work in 2017 with a dissertation entitled “Fallacy of Current Industry Approach to Assessing Concrete Moisture Before Flooring Installation”, the only recent doctoral work on that subject. In addition to being a participating and voting member on ASTM F06 Committee on Resilient Floorcoverings, he is also a voting and participating member of the ASTM Committee D08 on Roofing and Waterproofing. Craft led the editing for the National Ready-Mix Concrete Association Research, Engineering & Standards Committee for their CIP 28 Concrete Slab Moisture document, which was voted on and approved by the committee in 2017.  Covering the construction documents side, he is a certified CDT (Construction Documents Technology) and is a Director of the Southeast Region of CSI (Construction Specifications Institute); as well as President of the CSI Orlando Chapter.

ISE Logik is proud to be a founding member of the National Association of Floor Covering Technicians (NAFCT), comprised of technical flooring professionals with a common goal of improving the flooring industry through education and training.

So, what does being #1 in moisture mitigation for concrete look like?

You need look no further than ISE Logik.

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